Terms of Service

We provide done-for-you social media management for dental practices: strategy, photography and video production, design, copywriting, scheduling, publishing and community management across the platforms named in your scope.

We do not provide websites, search engine optimisation, paid advertising management, clinical advice, or legal advice. Nothing on this website is legal advice, and the compliance material we publish is general information rather than advice about your circumstances.

Every engagement is scoped and quoted individually. Fees, deliverables, platforms and the content session schedule are set out in your proposal. We do not operate lock-in contracts; the notice period for ending an engagement is stated in your proposal.

Work outside the agreed scope is quoted separately before it starts.

To publish on your behalf we need access to your Facebook Page, Instagram professional account or other platform accounts, granted through each platform’s official authorisation flow. You keep ownership of those accounts throughout, and you can revoke our access at any time from within the platform.

Access tokens are held encrypted and used only to deliver the services described in your scope. Details are in our Privacy Policy.

Most clients are hands-off, and we are engaged precisely so that publishing does not require their attention. You may request approval before anything goes live, and we will work to that arrangement.

Where you have chosen not to review content in advance, you are taken to have authorised us to publish within the agreed strategy. If something published is not right, tell us and we will remove or amend it promptly.

Advertising a regulated health service in Australia is governed by the National Law and the AHPRA advertising guidelines. Those obligations fall on the registered practitioner and the practice, not on the agency writing the words.

We take this seriously and build it into how we work: we do not use patient testimonials in advertising, we treat before-and-after imagery as restricted, and we avoid claims that guarantee outcomes or assert superiority over other practices. But we are not your compliance adviser, and we cannot warrant that any particular post satisfies your obligations.

You are responsible for ensuring that content published for your practice meets the requirements applying to your registration. If you are unsure about a specific claim, treatment description or image, raise it with us and take your own advice before it is published.

You are responsible for the accuracy of information you give us about your practice, services and practitioners, and for holding the consents required for anyone appearing in content — team members and patients alike.

Please do not send us patient records or health information. We do not need them and do not want to hold them.

Photography, video, designs and written content we produce for your practice are yours to use on your own channels and marketing, in perpetuity, once fees for that work have been paid.

We keep ownership of our underlying methods, templates, strategy frameworks and internal tooling, none of which are specific to your practice. We may show work produced for you in our own portfolio and case studies unless you ask us in writing not to.

Everything on this website — text, design, photography and code — is ours or used with permission, and may not be reproduced without consent.

We publish through platforms we do not control. Their availability, policies, algorithms and terms change without notice, and we are not responsible for outages, reach, account restrictions or platform decisions. Your use of each platform is governed by that platform’s own terms.

Parts of this website display or link to publicly available posts from third-party Instagram accounts, for reference and education. Those posts belong to their authors, are served by Instagram rather than copied onto this site, and appearing here implies no endorsement in either direction.

Social media builds momentum over time and outcomes depend on factors outside our control — your market, your team, your capacity to take enquiries, and decisions made by the platforms themselves.

We do not guarantee any particular level of followers, engagement, enquiries or new patients, and we are careful never to imply that we do. Any figures we discuss are illustrations of past work, not forecasts of yours.

Each of us will keep the other’s non-public business information confidential and use it only for the engagement. This survives the end of the engagement.

Nothing in these terms excludes any right or guarantee you have under the Australian Consumer Law that cannot lawfully be excluded. Where our liability can be limited, it is limited to resupplying the services or paying the cost of resupply.

To the extent the law allows, we are not liable for indirect or consequential loss, including lost profits or lost opportunity, and our total liability in connection with an engagement will not exceed the fees paid for the three months preceding the claim.

Either of us may end an engagement on the notice stated in your proposal. Fees for work performed up to that point remain payable. On request we will hand over the content produced for you and remove our access to your accounts; you can also revoke that access yourself at any time.

These terms are governed by the laws of Victoria, Australia, and the courts of that jurisdiction have exclusive jurisdiction over any dispute.

We may update these terms as our services change. The effective date at the top of this page always reflects the current version, and material changes affecting existing clients will be communicated directly.