Done-for-you dental socials
We shoot your practice once, then design, write, schedule and manage everything your patients see. Every post AHPRA-conscious.
so*cial media
Social is where new patients find and choose a practice. Most practices post inconsistently, post the wrong things, or quietly worry that what they publish sits outside AHPRA's guidelines. Your practice deserves to be seen. We handle the socials so you can stay on the dentistry.
Most practices know they should be doing more online. They do not have the hours to do it properly, or the confidence that what they post meets AHPRA standards. Content, creatives, captions, posting, DMs and monthly reporting: all done for you, all AHPRA-conscious.
We come to your clinic and shoot it properly: your team, your rooms, your work. Real photography and video made for your practice, not stock, and not a template a hundred other clinics are running.
Dental Story is a specialist dental socials studio working with practices across Australia. Not websites, not SEO, not paid ads. One thing, done properly, built around your practice and the rules you are registered under.
Every square below is one post out of a single session. Move the sliders and see exactly what we’d hand your practice, and what it would cost your team to make it themselves.
106hours
45 minutes to film, cut, write and AHPRA-check each of those 117 posts, plus 2 hours a month in the inbox. Most practices tell us it’s more.
Nine months of content. One session. Nothing else asked of your team.
At 13 posts a month for 9 months: 117 posts, 42 reels, 28 carousels, 28 photo posts, 19 talking heads, plus about 156 stories, and roughly 106 hours your team doesn't spend.
Patients research the dentist, not the practice. Before anyone rings, they look you up, and the practice that shows up consistently, educates genuinely and feels familiar wins the appointment.
You're speaking to a five-kilometre radius. In a suburb, familiar beats forgettable, and your feed isn't failing, it's just unplanned.
The hygienist you want to hire looks you up too. So does the associate weighing your offer against another, and the dental assistant deciding whether to apply at all. In a market where good staff are the hardest thing to find, your feed is the closest thing a candidate gets to walking through the door before they accept.
A quiet grid tells them nothing. A warm one tells them what it's like to work there.
Your only touchpoint
A kick-off call, an account audit, your content pillars and a brand voice guide. This is where we learn what makes your practice genuinely different, and it's the last homework you'll ever do.
One shoot day, on site
Photos and video of your team, your rooms, the details, talking heads and culture candids. The asset library is yours to keep. Multi-clinic groups get two days.
Set it up once, then don't think about it
Twelve to fifteen posts a month, reels, photos, carousels, captions written AHPRA-safe, designed, scheduled, and the comments and DMs triaged on your behalf. Message us only to steer: “push veneers this month.”
Wherever your patients are. Instagram · Facebook · YouTube · TikTok · LinkedIn · Threads · X · WeChat · Google Business Profile. The mix is set at onboarding.
The same strategy, compliance discipline and content system we run for practices, run on ourselves, @dentalstorysocials.
“Consistency beats perfection.”
The advertising guidelines make dental socials genuinely harder than socials anywhere else. That difficulty is precisely why our clients sleep well: every piece is checked before it's scheduled, and the responsibility is ours.
Banned, and we know exactly where the line sits
Anything praising clinical care is prohibited in advertising, even reposting your own Google reviews, even with consent. Service-based comments, the warm front desk, the easy visit, are fine. We tell the difference every day.
Restricted, not banned, ours meet the conditions
Same patient, identical lighting, angle and distance, zero editing, written informed consent, typical outcomes only. Most before-and-afters on Instagram fail those conditions. Ours are built to pass them.
Not in our vocabulary
No outcome guarantees. No “best dentist” superlatives. No fear-based lines, no pressure, no promised smiles. If a meeting throws up a grey area, we don't wing it, we get you the exact answer.
Dental Story was founded by Sam, who worked inside Dental Boutique, one of Australia's most respected cosmetic dental groups, behind the camera, in the clinic, navigating AHPRA every single day.
You cannot market a dental practice well without understanding what happens inside one. Brilliant clinicians lose to their own calendars: between patients, staff and running a business, social media is always last on the list, and the AHPRA advertising guidelines make it harder still. So we take it off them entirely.
We make a practice the dentist its suburb already knows.
Nobody can tell you which post will land. What we can tell you is that the practice still posting in month nine is the one patients remember.
Anyone who guarantees you patient numbers is ignoring the same standard AHPRA holds you to. We'd rather put the honest version in writing, it's in our terms, and earn the renewal with the work.
What we count
Shares and DMs, not likes.
A share is a referral: your post landing in someone's family group chat. A DM is an enquiry. That's what a month gets judged on, in a plain-language report a busy principal actually has time to read.
The terms
One-off setup, flat monthly fee, session priced per visit. Six-month initial term, then month-to-month with 30 days' notice. Everything scoped to your practice, never a package off a shelf. Ex GST.
From single-chair practices to multi-location groups, we work with practices in every Australian state and territory. Wherever your practice is, we can help.
how it works. Answers are below
Explore our FAQ to learn more about our social media service, process, and how we bring your socials to life.
No. Our service is fully done for you. We handle the strategy, the creative, the captions, the posting, the DMs, and the reporting. You can review content before it goes live if you prefer, but most of our clients are completely hands-off.
Social media builds momentum over time. Most practices start to see meaningful engagement and enquiry growth within two to three months of consistent, well-strategised content. We are transparent about this from day one - we do not promise overnight results.
Everything is enquiry-based and scoped to your practice. Book a discovery call and we will talk through what your practice needs and what a tailored service looks like.
We work with multi-location dental groups and networks that require posting across individual practice pages. We manage the coordination and scheduling across every account so nothing falls through the cracks - all from one place, without adding anything to your team's plate.
We build campaign-style content into your strategy whenever you have something specific to push - a new service, a seasonal focus, or a treatment you want to attract more of. Just let us know and we will plan it into the content calendar. All promotional content remains fully AHPRA compliant.
We write everything. You do not need to provide briefs, draft copy, or give us topics to work from. We build the content strategy, generate the ideas, write the captions, and produce the creatives. If there is something specific happening at your practice you want included - a new team member, a piece of equipment, an event - you can flag it and we will work it in.
This is something we take seriously. During onboarding we spend time understanding your practice's voice, values, patient demographic, and the things that genuinely make you different. We use that to build a brand voice guide that informs every caption we write.
We make it right. If something does not feel right for your practice, tell us and we will revise it. Our goal is content you are proud of - not content you feel you have to accept.
We produce original graphics and creative assets for your practice. Where needed, we use quality stock imagery to keep your content consistent and professional - but we also visit your clinic to capture real content of your team, your space, and your work. Authentic content performs better, and there is no substitute for the real thing.
All of them: Instagram, Facebook, YouTube, TikTok, LinkedIn, Threads, X and WeChat, plus your Google Business Profile. Which ones we lead with depends on your practice and your patients, and we will be straight with you about where the effort is actually worth spending rather than posting everywhere for the sake of it.
No, deliberately. We stay on socials and the photo and video behind them, because that is what we are exceptional at. Everything we shoot is yours, though, so it works beautifully on your website, whoever builds it.
The next step is small
One conversation about your practice, then a month of content to look at, visual, low-risk, and yours to judge.
Or email hello@dentalstory.au , we reply within one business day.
