Dental Social Media Management, Fully Done For You, Across Australia
Social media is where your next patient is deciding whether to book with you or someone else. The practice that shows up consistently, educates genuinely, and feels trustworthy online wins the appointment.
Dental Story manages social media for dental practices across Australia, completely, compliantly, and without adding anything to your plate.
Everything included in our social media management service.
Content strategy
We build a content plan tailored to your practice, your services, your team, your patient demographic, and the treatments you most want to attract. Every post has a purpose. Nothing is filler.
Creative design
Professional graphics and visuals produced for your brand, sized correctly for every platform they run on. Visually consistent, on-brand, and built to stop the scroll, without relying on anything that sits outside AHPRA guidelines.
Caption writing
Captions written in your voice, warm, clear, educational, and compliant. We write for your patients, not for an algorithm. Every caption follows the hook-educate-invite structure that drives genuine engagement.
Scheduling and posting
Consistent, well-timed posts across every platform your practice runs, and your Google Business Profile alongside them. No gaps. No last-minute scrambling. A reliable presence that keeps your practice visible and top of mind.
DM and comment management
Patient enquiries that come through social media are handled professionally and promptly on your behalf, so no potential new patient falls through the cracks. Every response is warm, accurate and appropriate, never clinical advice.
AHPRA compliance
Every post, caption and graphic is reviewed against AHPRA advertising guidelines before it goes live. No testimonials. No before-and-after imagery in a promotional context. No guaranteed outcome language. That responsibility is ours.
- General practices building a consistent local presence
- Cosmetic practices attracting Invisalign, veneers and smile makeover patients
- Multi-location groups needing consistent content across practice pages
- New practices building a patient base from the ground up
- Established practices with an inconsistent or outdated presence
- Principal dentists tired of social media falling on their own shoulders
Questions we get asked first.
Do I need to be involved in creating the content?
No. Our service is fully done for you. We handle the strategy, the creative, the captions, the posting, the DMs, and the reporting. You can review content before it goes live if you prefer, but most of our clients are completely hands-off.
How long before we start seeing results?
Social media builds momentum over time. Most practices start to see meaningful engagement and enquiry growth within two to three months of consistent, well-strategised content. We are transparent about this from day one - we do not promise overnight results.
How is pricing structured?
Everything is enquiry-based and scoped to your practice. Book a discovery call and we will talk through what your practice needs and what a tailored service looks like.
Can you manage multiple practice locations under different social media accounts?
We work with multi-location dental groups and networks that require posting across individual practice pages. We manage the coordination and scheduling across every account so nothing falls through the cracks - all from one place, without adding anything to your team's plate.
What happens if I want to promote a specific treatment or run a campaign?
We build campaign-style content into your strategy whenever you have something specific to push - a new service, a seasonal focus, or a treatment you want to attract more of. Just let us know and we will plan it into the content calendar. All promotional content remains fully AHPRA compliant.
Do you write the captions yourself or do I need to provide a brief?
We write everything. You do not need to provide briefs, draft copy, or give us topics to work from. We build the content strategy, generate the ideas, write the captions, and produce the creatives. If there is something specific happening at your practice you want included - a new team member, a piece of equipment, an event - you can flag it and we will work it in.
How do you make the content sound like our practice and not like every other dental page?
This is something we take seriously. During onboarding we spend time understanding your practice's voice, values, patient demographic, and the things that genuinely make you different. We use that to build a brand voice guide that informs every caption we write.
What if I am not happy with a post?
We make it right. If something does not feel right for your practice, tell us and we will revise it. Our goal is content you are proud of - not content you feel you have to accept.
Do you use stock images or original creative?
We produce original graphics and creative assets for your practice. Where needed, we use quality stock imagery to keep your content consistent and professional - but we also visit your clinic to capture real content of your team, your space, and your work. Authentic content performs better, and there is no substitute for the real thing.
Which platforms do you manage?
All of them: Instagram, Facebook, YouTube, TikTok, LinkedIn, Threads, X and WeChat, plus your Google Business Profile. Which ones we lead with depends on your practice and your patients, and we will be straight with you about where the effort is actually worth spending rather than posting everywhere for the sake of it.
Do you build websites or do SEO?
No, deliberately. We stay on socials and the photo and video behind them, because that is what we are exceptional at. Everything we shoot is yours, though, so it works beautifully on your website, whoever builds it.
Is your content AHPRA-conscious?
Every piece is written against the advertising guidelines before it goes live, not checked at the end. No testimonials, no before-and-after imagery in a promotional context, no outcome guarantees, no comparative claims. Note the wording: the registered practitioner is the one who carries the responsibility in law, so we will never tell you compliance is somebody else's problem. We just make sure nothing we produce puts it at risk.
Where in Australia do you work?
Everywhere. We work with dental practices right across Australia, every capital city, plus regional practices from the South West of WA to coastal Queensland. Nothing about the service depends on us being down the road.
Ready to hand over your socials?
Book a discovery call and let us show you what done-for-you dental socials look like for your practice.