Built for dental. By someone who has been inside it.
Before stepping into social media, Sam worked inside Dental Boutique, one of Australia's most respected cosmetic dental groups. Immersed in the fast-paced world of high-volume dental content, he found the thing most agencies never work out: you cannot tell a practice's story well without truly understanding what happens inside one.
We saw firsthand how hard it was for practice owners to keep up with their online presence. They were brilliant clinicians, but between patients, staff and running a business, social media was always the last thing on the list. And when they did find time for it, the compliance minefield of the AHPRA advertising guidelines made it even harder to get right.
That is when Dental Story was born. We exist to take social media off dental practice owners across Australia entirely.
What building content at national scale taught us.
Working as videographer for a national cosmetic dental group means producing at a volume and standard most practices never see up close, high-value treatments, a brand under constant public scrutiny, and AHPRA compliance navigated every single day. Nothing about that environment allows for cutting corners.
That experience is the foundation of everything we do. We know what compliant content looks like because we have lived inside the regulatory pressure every Australian practice faces. We know what patients engage with because we have studied it across thousands of posts. And we know what it feels like to be responsible for a practice's reputation online, because we have been.
Dental Story was built not just as a service, but as a genuine partner to the practices we work with, because your practice deserves socials as professional as the care you deliver.
AHPRA compliance is not a constraint to us. It is a skill.
The AHPRA advertising guidelines exist to protect patients. They also make dental socials genuinely more complex than socials in most other industries. No patient testimonials. No before-and-after imagery in a promotional context. No guaranteed outcome language. No superlative or comparative claims.
A lot of practices either do not fully know these rules, or they know them and struggle to create engaging content within them. We know the guidelines inside out, and we produce compelling, effective socials that work entirely within them. You never have to wonder whether a post, ad or page is going to get your practice into trouble. That responsibility is ours.
Running a dental practice's socials well is a genuinely interesting challenge. It requires clinical knowledge, creative thinking, audience psychology, platform strategy and regulatory discipline all at once. We find that interesting, and it shows in the quality of what we produce.
But more than anything, we care about the practices we work with. Behind every clinic is a principal who has built something they are proud of. Our job is to help the right patients find it.
- Serving dental practices right across Australia, every state and territory
- Specialists in dental socials, this is all we do
- AHPRA compliance expertise built from real in-clinic experience
- Done-for-you service model, we handle everything
- Enquiry-based and custom scoped, no generic packages
- No lock-in contracts